MAKING IS CONSIDERING

For example,
a bed that makes it easier to nurse or sleep alongside her baby
would bring more comfort to the mother.
For example,
a highchair that turns into a regular chair that an adult could also sit in
would become a longer-lasting and much-loved part of the home.
For example,
if there were more choice of furniture colors and patterns,
our photographs of our children would become even more beautiful memories.
Perhaps what yamatoya is creating is that notion of “more.”
The value of our products, such as their appearance and size
are, of course, important. However,
what we want to value more is the value of
“consideration of our customers,”
that is, the convenience, enjoyment, and richness that extend from there.
That, for yamatoya, is what our craftsmanship is all about.

FAMILIES GROWING TOGETHER

We believe that small children are the center of the family.
Their little furniture, their chairs and tables,
are charming just by their very presence.
Although it is the children who use them,
children involve everyone and so our customers are the entire family.
Babies grow so quickly.
Adults also grow as they raise their children.
That is why yamatoya products,
while they may be “children’s furniture,”
are also “the family’s furniture” at the same time.
Children are always at the center of family life.
Time spent with them will help to forge even stronger family bonds.
That, for yamatoya, is what our craftsmanship is all about.

THERE IS NO “BEST.”
PURSUE “BETTER.”

Eat. Sleep. Play. Learn.
The development and manufacture of children’s furniture
is, first and foremost, about imagining a baby growing into a child, a teenager, an adult.
It is also about making life more convenient for the adults in that baby’s life.
Listening to the feedback of people who have used our products.
Honing our senses of the times, about what is fun and cute.
Knowing about the Japanese lifestyle and the Japanese aesthetic.
It is important to find different ways to make our products and our customer’s lifestyles better.
If our products sell, it means that they are needed.
yamatoya's imagination knows no bounds.

WHERE TO MAKE OUR PRODUCTS?
MORE IMPORTANTLY,
WHO WILL MAKE THEM?

We are proud of our production staff,
and confidently consider them colleagues.
Our products are made in Indonesia and China.
We communicate closely with our multiple partner factories,
treating with the same regard as if they were our own.
Checking prototypes, making improvements…
We engage in thorough, in-depth dialogue.
We share a high awareness of quality control because,
instead of merely a cut-and-dry buyer-supplier relationship,
we consider our partner factories as comrades in craftsmanship.
Here at yamatoya, we make our products ourselves.
This is the true meaning of a manufacturer…
Our pride as “makers.”

THE TRUE MEANING OF SERVICE
IS KINDNESS

How to choose our products. How to use them. How to care for them. How to fix them.
In all these scenarios, we will give you better answers.
Simply repeating what is in the manual is not our way.
In fact, it might be better to be even too accommodating.
Our policy is to put our customers first,
so, of course, we will listen to what each customer has to say.
At yamatoya, craftsmanship is the star. For this reason alone,
even after they are made, we will always care about how our products are used.

CONTRIBUTING TO SOCIETY
MEANS CONTRIBUTING TO THE FUTURE

Talking about “contributing to society” is not an easy thing to do.
That is because it is seen as something a company does as a matter of course.
One thing that we can say is that
yamatoya values dialogue.
We want to engage in conversation with all of our many stakeholders,
our repeat customers and those buying our products for the first time,
local Mums and Dads, children, kindergartens and childcare facilities,
our suppliers, distributors, shareholders, and our employees,
and to improve the child-raising environment in this country.
What do we have to contribute?
That is a question we will continue to ask ourselves every step of the way.

WE WANT TO DISRUPT
PEOPLE'S LOVE FOR THEIR CHILDREN
IN A GOOD WAY

Small children are the stars of the family.
Their little furniture, their tables, chairs, cribs, and cots,
are at the heart of raising a child.
Safety is their natural, obvious mission as household goods.
Their function is to make life more convenient.
Pastel colors give a gentleness to the space.
They are cleverly designed to be useful even after your children have grown.
See how far we will go. Our ideas know no limits.
The declining birthrate does not need to be an adversity.
Let’s all aim to raise our children warmly as an entire society.
With the crafting of children’s furniture as our axis,
yamatoya will lend its full support to raising children.